Fred Joyal co-founded 1-800-DENTIST (Futuredontics), the dentist referral service that generated over $1 billion in revenue across three decades. He wrote two of dentistry's most widely read business books, Everything Is Marketing and Becoming Remarkable, before turning to a broader audience with Superbold: From Under-Confident to Charismatic in 90 Days, a Wall Street Journal bestseller. Today he works as a keynote speaker, executive coach, and business advisor, speaking on boldness and practice growth from his base in Los Angeles.